Competitive Cyclist — Mia Wallace

Competitive Cyclist

Competitive Cyclist functions under the Backcountry umbrella, bringing the bike shop experience online with a curated selection of top cycling brands, expert service from Gearheads, unmatched in-house bike assembly, and the convenience of online shopping.

Campaign execution, email design, paid advertising, web design, social posts, & print marketing.

From January 2025 to now, I design the vast majority of marketing for Competitive Cyclist, taking lead on most major campaigns and sale moments. I’m responsible for the majority of the one-time email campaigns being created. These 803 emails generated over $7 million, which is over 1/2 of all email revenue since January 2025.
Shoe Spotlight >
Helmet Spotlight >
Road Apparel Lookbook >
Gravel Apparel Lookbook >
MTB Apparel Lookbook >

NEW ARRIVALS + PRODUCT LAUNCHES

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GEAR GUIDES

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PROMOTIONAL CAMPAIGNS

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Backcountry

Mystery Tackle Box