Backcountry
Backcountry is the world’s largest gear closet. Providing industry leading products from beloved brands and expert-level gear knowledge, BC helps to connect people to the outdoors and spread the stoke.
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Campaign execution, email design, paid advertising, web design, social posts, & print marketing.
I am 1 of 3 designers responsible for designing all one-time marketing emails. As a member on this team, I assisted in designing over 1,349 emails responsible for generating $36.5 million in email revenue, which is nearly 1/2 of all email revenue since January 2025. -
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Creative Director – Taylor Buck
Concept / Art Director – Inese Silina & Pace Roghaar
Designer – Mia Wallace
Production – Brianna Hiller, Dylan Alvarez, Georgina Pena
Photography – Marcus Gracia
NEW ARRIVALS + PRODUCT LAUNCHES
BRANDING + PARTNERSHIPS
PROMOTIONAL CAMPAIGNS
